Suggested to me in a Sarah James tutorial about my dissertation, that I buy this book. It is also going to be relevant to this unit as it will help me understand what goes on in the mind of consumers more and how to conduct affective advertisements but ensuring I don't manipulate consumers in any way. I am very excited to get reading this book and learning about the psychological side to branding as I find it fascinating!!!
My Entrepreneurship Journey
Thursday, 3 November 2011
My New Purchase!
Suggested to me in a Sarah James tutorial about my dissertation, that I buy this book. It is also going to be relevant to this unit as it will help me understand what goes on in the mind of consumers more and how to conduct affective advertisements but ensuring I don't manipulate consumers in any way. I am very excited to get reading this book and learning about the psychological side to branding as I find it fascinating!!!
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