WAS- Creating a service where I am a Brand Specialist/Brand Manager and I would go into companies with failed brands, strip the existing brand bare and rebuild a new brand- which in turn will create brand identity and rebuild the target market. I could also work with smaller businesses to help them build a brand from scratch.
NOW- Branding pop-up shop that travels around Universities helping graduates brand themselves and get their work recognised and remembered. Also offering sessions about branding and marketing so the students can learn about the subject in a creative and appealing way. Building the students clients base and working with a marketing team to create their image to enable them to enter the industry with a strong start.
I changed this because I realised there was a gap in the market to help students and to be based on their University campus so that it is convenient. Students will be starting a new venture and I will be helping them to establish a start in their career, this will also be very rewarding.
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