Comparative model...

To find out more about the marketing industry, I conducted an interview with the marketing executive of Mercedes Benz. This gave me an insight into what the marketing is like in a big company such as this one. It taught me more about marketing itself and also about the thoughts and feeling the person doing the job has about it. It also outlined to me some of the services that could be provided from my company. This was well worth competing and I gained some great information from it which I can use in the future.