Friday, 25 November 2011

Competition for my business

I decided I needed to know my competition if I am to start a branding business. To do this I started the search for individuals in the branding business and I found a woman called Kate Elgood and her application on linkedin.com. This outlined some of the skills needed and the fact there are people out there doing the job I want to do in the future. Then I moved onto the companies. I found heavenly.co.uk and i-am associates and beyond a branding company based in London. From looking at these companies I learnt what services they offer and their strategies. It highlighted to me what they didn't do and where I could be better than them. I looked at websites that caught my eye because I plan to have a website for my business and as I can't visit a shop to see what the branding world is like, like you could a clothing store, websites are the next big thing. I have highlighted what elements of the website make them original and funky in my eyes and I have picked up several tips for my site and also where I could improve.

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