To try and get my head around the task of Market Research as it is such a diverse area of marketing, I decided to make some notes on the 7 most important outcomes you wish to classify from market research from my understanding:
Who:
Customer- Design students who have graduated from a Fashion degree.
What:
Getting the students name out there, getting them recognised and remembered. Start developing a brand around them and marketing their products to potential customers.
How:
Promotion pack, blogs, twitter, facebook, adverts, leaflets, business cards, logo
Where:
On campus. Pop-up shop?
Competition:
Branding and advertising companies in Poole/Bournemouth. Websites. I-am London- branding company.
Gaps in the market:
Working with students and developing workshops for them to learn about marketing in a creative way.
Market Testing:
Create a questionnaire on whether or not students would want to use me as a company, would it be popular idea?
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