Wednesday, 12 October 2011

Summing up my tutorial...

I would be a Brand Specialist/Brand Management and I would go into companies with failed brands, strip the existing brand bare and rebuild a new brand- which in turn will create brand identity and rebuild the target market.

I would do extensive market research into what customers already but into the brand and who doesn't. I would then devise a plan of how to get the ones who don't yet buy into the brand do so. I would work with a graphic designer to create the logo and graphics for the company.

In the future I would like this to progress into Marketing Management in bigger companies that are well known which covers more areas with a diverse role! This role encapsulates all my areas of interest from working on photo shoots to help advertise a company and then marketing their company and creating their brand.

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