Eureka.... I've got it!!
I am a very happy bunny...I have just had a tutorial with Sarah and I have established my future service/company. I felt that it would be a good ides to meet with Sarah to discuss options as to what to present for Friday's presentation 'Yourself and your business' and I was right! Because Sarah knows us individually and understands our unique working style, she is great at helping me put an idea onto paper that is in my head.
I am now actually quite EXCITED about the prospect that I have finally established an idea of where I want to head in the future.
I am going to become a Branding Specialist....being aware from the start, I am not going to go into industry and produce something like a look book by myself so this is time to get specific and really research into the area I want to be work in. I really have to get under the skin of what BRANDING actually i, I need to strip the concept bare and build my knowledge. This is mainly going to be done by market research. I need to research into Branding and establish what it means to me, its main purposes and everything important that surrounds the subject.
I aspire to have a diverse career for a well known company but for now, in reality, this is a brilliant thing to be aiming for! I will use my strengths to build brand identity...which is what formulates the money. Some personal characteristics that Sarah found in a book we were looking at 'Marketing Fashion' by Harriet Posner, got us both quite excited because everything that was listed was the characteristics that I have, which really reinforced the idea that that is what I should aim to do. These characteristics were; highly analytical, organised, having attention to detail, good negotiation skills and knowledge of apparel manufacture.
I will work on summing up this tutorial to ignite an idea of what I will present on Friday.
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