Currently I am writing my dissertation which is also on Branding. I have found this so exciting to study and I am continuously fascinated by my findings. I decided to compare two companies branding strategies and they have been the most inspirational companies to my studies...I love the way they both work. These are Hollister Co and Ralph Lauren.
They are similar companies with such different branding strategies but they both work so well!
Hollister Co depend on their customers to promote their company by using walking advertising whereas Ralph Lauren create a lifestyle around their company that the customers can aspire to, they get caught up in this lifestyle and become dependant on a brand.
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